Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Sunday, May 24, 2009

Twitter Expectations

Twitter Expectations: What to expect from @threew

The Tweets

I begin most days reviewing the thoughts of others as well as my own experiences in the process of energizing and motivating myself for the work to come. The habit of positive thought and creative reflection is one of long standing... What's new in the mix is Twitter.

Twitter has become an important a tool to help distill those thoughts... flush out inconsistencies and expose errors. Reducing goals, processes, lessons learned, and insights gained over the course of decades down to succinct statements of less than 140 characters is an exercise leading to clarity and insight. I enjoy it, find it useful... Twitter is a critical part of the daily routine.

While I tend to think most often about project management and software development, process improvement and the processes that lead to improvement are frequent subjects as well.

My interests are varied and numerous; I mentioned a few (above and below) but won't list them all here. I tweet, on the average, anywhere from 6 to 20 times a day during the week; usually less on the weekend. I re-tweet about half as much as I tweet. I also @reply and @DM but not as often as I tweet and re-tweet.

I participate but I won't clog your pipes.

I hope you find these distillations entertaining, informative, and useful if you chose to read them.

The Follow

Typically, I follow people on Twitter because I find them personally or professionally interesting. Sometimes because I think they may prove helpful in some way with problem solving... or potentially so. Other times because of association -- geographic, interest in music, or the like. Conversations with others leads to growth, knowledge, understanding, and the potential for reciprocity.

Typically I find most interesting the thoughts of others offering clarity and insight within the 140 character boundary... on life, work, whatever.

Since I am an IT Project manager primarily involved in software and web development, I have an affinity for those of similar nature, in related endeavors, as well as people and organizations to which project management is a part of the solution. Because I work in PMOs and play a role in IT governance, I have an acute interest in management and governance in addition to PMI, the role of project managers in general, and the processes related to project management. Even though I am "in technology" I am not an uber-geek but I respect and like them.

Most of the time if someone follows me on Twitter I follow them back... but not always. Most of the time people who follow me find me of interest for the same reasons (stated above) that I find others of interest and wish to engage in conversation. That means we have something in common and I'll probably follow... and engage in that conversation.

I am not on Twitter to become someone's "target market" anymore than I have a telephone so sales trolls can more easily ambush me about vinyl siding or vehicle warranties. I also skip commercials on television and throw away junk mail and catalogs without reading. If I want something you sell, I'll find you myself.

It's not about "love," tweeple. Love has nothing to do with selling the newest version of vinyl siding, vehicle warranty, or marketing the "SECRET key to success" website. If you want to "love" me, then quit calling; stop clogging the pipes with your effluvia... kill the infomercials. I won't follow you and, if you persist, will block you and also report you for spam.

I follow a lot of people that once seemed of interest but are no longer in that category. Most of those are internet marketers... some of them really big names with followers in imaginary numbers. The reason that these people lost my interest is because they are repetitive. After a few weeks, I've seen their "message" and nothing new is forthcoming. They drop off the radar pretty quickly.

Advice: Keep it fresh and keep the self-promotional garbage down to near zero. If I want Spam, I can find it in the grocery store.

The No or Un-Follow

I usually do not follow anyone with a profile containing:
  • Protected Updates
  • No posts and thousands of followers
  • No photo or an obvious fake photo
  • No real location (e.g. "somewhere in the world")
  • No real name (unless you are CNN or Apple)
  • No bio, meaningless gibberish in bio, obviously fake bio
  • References to yourself as "funny," "interesting," or "intelligent"
  • Anything remotely resembling pornography
  • Profane or foul language
  • Any of the following buzz words or phrases
    • Guru
    • Network Marketing
    • Affiliate Marketing
    • MLM or Multi-Level Marketing
    • Internet Marketing
    • Work at Home
    • Law of Attracting
    • Personal Branding
    • Psychic
    • SEO
    • FREE
    • Want more followers?
    • The Twitter Trick (or any variant)
    • Fitness and weight loss
    • Slowing/reversing the aging process
    • Debt Reduction
    • Your success is my number one priority (or anything similar)
Anyone who tweets
  • Way too much -- (broadcaster)
  • Way too little -- (lurker)
  • Repetitive content - same tweets over and over (broadcaster, junk)
  • Only URLs (links) without commentary
  • Only self promotional (junk)
  • Consistently boring or inane (junk)
  • Nothing relevant (junk)
  • And never replies (broadcaster)
  • With more than one exclamation point per word
  • About nothing but how to use Twitter
  • Nothing but Re-Tweets (a broadcaster with nothing to say)

Are you on that list?

If so, there should be no surprises (setting expectations here): I will not follow you.

Continual, multiple follow requests: When I received your first follow request, I checked you out. I reviewed your profile, read your recent tweets, and visited your website if you have one listed. I'm looking for reasons to follow you. I do this with all follow requests; I take them seriously.

If I didn't follow you back within 24 hours, it's because there is a good reason... probably one of those listed above. Your second, third, and subsequent attempts (on a daily basis) simply validate my initial conclusion and add an additional reason not to follow. You are now nothing but spam in my inbox.

I will block you. Where appropriate, I will report you for spam, porn, other illegal activity, or violation of the Twitter rules.

Turn your bots off and get real.

Wrap it Up

Some people become upset and irritated that I unfollow or refuse to follow them. That's OK, it's simply justification, in my opinion, that I did the right thing. If increasing your follower count Or "tweets for cash" is more important than conversation, then that is reason enough to avoid you. If something I tweet annoys a follower, if they find me inane or boring, or there's something in my profile they just don't like, I believe they are perfectly justified in unfollowing or not following me as well.

Less, not more, irritation is needed in our lives: Both yours and mine.

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Friday, April 24, 2009

Social Media for Project Managers

One of the biggest challenges in the project world has been and remains communications -- poor communications defeats otherwise excellent project teams. While more communication is not necessarily better communications and overlooking the needs of target audiences in crafting specific communications is certain disaster, social media of all types provide a real-time, powerful tool to PMs, stakeholders, and project teams.

In much the same way that web enabled tools like email, tele/video conferencing, VPN, and IM have been used in the past to facilitate virtual teaming, social media tools present the promise of greatly enhanced community, continuity, and collaboration through communication within teams. It is already doing so in our social, marketing, and business lives.

The power of Twitter, as one example, lies not only in real time conversation but in its search capability. Hash tag, keyword, and @ searches of both current and past twit stream allow users (and project managers) to see specific data, set up alerts for specified content, and coordinate or integrate results. Team members or stakeholders using #status, #issue, #[WBS item], #[project name], and @projectmanager are some examples.

Wikis for projects hold great promise in opening the door to real, usable lessons learned in the enterprise. If set up and managed correctly, this kind of wiki becomes a living repository for project information about what works, what doesn't, and how to fix it when it goes wrong.

What if everyone in the enterprise had a blog and knew how to use it? Projects with blogs, comments, and feeds are not uncommon -- a blog may become the status report or burn down chart for anyone with access. Content can be pushed to subscribers and comments allow interaction. Single entries can be printed to PDF for archiving. Properly indexed blogs (keywords) are searchable.

Some projects with widely distributed teams have used Facebook successfully. In addition to the personal status updates on Facebook, there are many choices of tools either built-in or available as add-ons.

Tools such as Ping.fm and others provide a single interface for posting to all media -- blogs, Twitter, or Facebook and can be a source book of all postings.

Public SM tools, however, are probably not for projects. Organizations should set them up in their own environment, behind company firewalls. Accessible for team members is via intranet, VPN or whatever secure protocol is in use. Public posting of project information is dangerous, probably violates company security policy, and may be a huge liability.

That said, SM provides an real-time, powerful, interesting and valuable set of tools for project managers and teams. Community, continuity, and collaboration through communication is the future.



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Saturday, March 28, 2009

How Business Does Twitter

CoTweet says it is "how business does Twitter." The start-up is in private beta now with some big names on board. Best Buy, Ford, Hershey Entertainment & Resorts, JetBlue, Intuit, Meetup.com, Microsoft, PepsiCo, Robert Verdi, Inc., Rotary International, Sprint and Waterford Wedgwood USA are using the tool now, providing feedback, and in a program (CoTweet Cohorts) to advise CoTweet.

CoTweet is built around a combination of CRM and a dash of marketing -- focused on positioning itself in the SM branding wars -- but information in a recent Mashable article indicates CoTweet is very close to workflow integration capability. It has some interesting features in that area now. This opens the application to many other uses and may foreshadow the path of further development including service applications.

Seems hopeful.

What do you think?

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Wednesday, February 18, 2009