Six Ways to Make Web 2.0 Work

Posted by: William W. (Woody) Williams

The McKenzie Quarterly recently published this landmark report on Web 2.0 adoption from consumers to the enterprise and six ways to make it work. A good and important read.

Exhibit 1: Web 2.0 is the next wave of corporate-technology adoption.
Exhibit 2: Participatory technologies can be categorized into five groups.
Exhibit 3: Six new management capabilities can be unlocked by participatory technologies.

Do it now: Six Ways to Make Web 2.0 Work

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